NovaLureRooted in Ireland · Active in DACH, UK & international
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Project marketing with sales structure

From project presence to qualified buyer conversation.

We create storytelling, visuals, expose, campaign, follow-up and system-supported handover so enquiries do not just arrive, but reach sales prepared.

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What we make visible

Material that creates interest and sets the right expectation.

Exterior rendering of an alpine residential project
Exterior visual – example
Interior rendering of a bathroom with wood and stone finishes
Interior visual – example
Exclusive new-build residence

Penthouse Residence

Alpine elevation · south-facing · mountain panorama

Modern alpine penthouse terrace with glass fronts, natural stone and mountain panorama
Living space
142 m²
Terrace
38 m²
Rooms
4
Floor
Penthouse

A private retreat shaped by panorama, light and quiet architecture.

Generous glazing, warm timber ceilings and natural stone create a calm penthouse atmosphere. The terrace extends the living space outdoors and frames the mountain panorama as the defining design element.

  • Floor-to-ceiling windows
  • Oak flooring and natural-stone bathrooms
  • Smart home, underground parking and concierge
Price on request · Occupancy in preparation
Expose excerpt – example

Visuals, exposes and project story are the visible layer. They should not only look good, but attract the right buyers and prepare later qualification.

How project interest becomes a conversation

We build the path, not just isolated marketing pieces.

A good project needs a clear flow: attention, information, enquiry, follow-up, qualification and a useful handover to sales.

  1. 01

    Storytelling

    Positioning that speaks to real buying intent.

  2. 02

    Visualisation

    Visuals that show what is actually being built.

  3. 03

    Expose

    Documents that inform and qualify at the same time.

  4. 04

    Campaign

    Reach aimed at exactly the right audience.

  5. 05

    Follow-up

    Structured and personal where it makes sense.

  6. 06

    Handover

    Sales sees context, priority and the next step.

The result is not a loose enquiry, but a prepared reason to speak.

The system behind the process

Our own CRM system keeps the process together.

Material, enquiries and follow-up cannot stay scattered. We use our own system so enquiry, history, ownership and next step come together.

  • Every enquiry receives context: source, interest, timing and budget proximity.
  • Every lead needs ownership, status and a next action.
  • The system stays in the background. What matters is that sales can work prepared.

The CRM is not the product demo on the website. It is the operating frame behind marketing, follow-up and handover.

NovaLure CRMSystem example
ProjectPre-launch
Material6 assets
Enquiriesprepared

Pipeline handover

Penthouse A3Viewing87
Garden Home B1Funding74
Loft C2Callback68
SourceCampaign, visualisation, expose and handover connected

What reaches your sales team

Prepared enquiries instead of contacts to sort.

Your team sees where the enquiry came from, what the buyer wants, when a purchase may be realistic and which next step makes sense.

Demo – no real client data
SegmentBuyer, seller or project enquiry
SourceAsset, campaign, portal or referral
InterestBuy, sell, invest or research
Timing0-3 months, 3-6 months or later
Budget proximityfit / open / not a fit
Next stepCallback, search profile, valuation or project call
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Real example

A real example: fewer raw contacts, more qualified conversations.

For GRASL Immobilien, unfiltered seller acquisition turned into a more predictable pipeline with qualified enquiries.

See sample handover
SV Thomas Grasl
SV Thomas GraslOwner, GRASL Immobilien, Schwaz

“We now receive a steady flow of qualified enquiries instead of unfiltered contacts - that makes our pipeline predictable.”

15-20
qualified enquiries per month
EUR 110k+
commission volume from active mandates
Franz Romih, NovaLure

The people behind NovaLure

One consistent contact. A team that delivers.

At NovaLure you are not passed between changing contacts. Franz Romih is your direct point of contact — he analyses your project, guides the process and makes sure every part fits together. Behind him works an established team of core people and selected specialists for visualisation, exposes, performance marketing and the development of our own CRM system. You speak with one person who knows your project — and get the depth of a whole team.

Playbook

Before we talk: see where leads lose quality.

The playbook shows the typical gaps between project presence, enquiry, follow-up and sales. It shows enough to recognise the problem without exposing the whole machine.

Download playbook

Who we work for

For developers who want to market and sell their project with structure.

When a project needs to sell, isolated measures are not enough. Sales needs buyers who match the project, budget and timing. We build the path from project presence to conversation.

For agents & broker teams

Why you can trust us

No invented numbers. Real material.

Let us review your project path.

30 minutes. We look at project presence, demand, follow-up and handover and clarify where a clean process makes sense.

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