Lead infrastructure for real estate.
Pipeline, not impressions.
Novalure is the lead system for property developers and agents who measure what closes — not what clicks. Built from inside the industry. Engineered for sales-ready outcomes.
Ireland · DACH · 60-day delivery guarantee
The problem
You don’t have a lead problem. You have a wrong-leads problem.
Most marketing brings volume. Volume isn’t the metric. Pipeline is.
If your sales team spends afternoons sorting through enquiries that never close, the funnel is broken — not understaffed.
Burned budget
Five-figure ad spend. Click reports. No conversations that close.
Unqualified noise
Thirty enquiries to find two worth calling. CPL looks fine. Cost-per-deal is broken.
No accountability
Reports instead of solutions. Charts instead of decisions.
The fix isn’t more leads. It’s the right system.
About the founder
I sold for a living. Then I built the system I always wanted.
Before Novalure, I spent five-plus years in real estate sales. Full-time. On the floor. Closing deals — and watching most of them depend on whether the marketing brought the right people through the door.
Most of the time, it didn’t.
I’d come from sales in another industry. The same pattern showed up everywhere I worked: agencies optimizing for clicks while sales teams optimized for closes. Two metrics, one disconnect, no one fixing it.
Novalure is the fix. Built by someone who closed deals before he built funnels.
- 5+ years selling property full-time. I know what a serious buyer looks like. I know what wastes a sales team’s afternoon.
- A sales background before that. I’ve sold across industries — which means I see lead-generation as a system, not as a real estate experiment.
- One reason I built this: Every agency I worked with optimized for the wrong thing. So I built the right thing.
— Franz Romih
Founder, Novalure
The system
Four layers. One outcome.
No magic. No black box. Engineered around how property actually sells.
Layer 1 — Foundation
Project funnel architecture
A landing page built for one project, one market, one buyer. Mobile-first. Trackable. Built to qualify intent before submission.
Step 1 of 4Layer 2 — Engine
Multi-channel lead generation
Meta and Google campaigns built around buying behavior. Local intent targeting. Retargeting. Continuous optimization.
Step 2 of 4Layer 3 — Filter
Lead qualification layer
Every lead passes intent and readiness filters before it reaches your sales team. Time-wasters out. Ready buyers prioritized.
Step 3 of 4Layer 4 — Roof
CRM handover & reporting
Qualified leads land in your CRM with context, source, and conversation-ready summaries. Weekly reporting in plain English.
Step 4 of 4
See it for your project →
Book a 30-min auditWhat you get
Four modules. Pick what fits.
Project Marketing
For developersComplete digital funnels for new developments. Ad to enquiry to CRM.
Seller Lead Generation
For agentsLocalized funnels. Motivated homeowners. Exclusive per region.
Buyer Lead Generation
For agentsSearch and social campaigns. Filtered for intent. Viewing-ready.
Sales Asset Production
For both3D renders. Project film. Sales decks. Produced or coordinated.
The audit shows you which modules fit your situation.
The process
What happens after you book.
Day 0
The audit call
30 minutes. Just you and me. Your project, your current funnel, what’s possible. You leave with clarity — engagement or not.
Step 1 of 4Day 3
The strategy document
If we’re a fit: written strategy. Target audience, funnel architecture, budget recommendation, projected lead range. Real numbers. No fluff.
Step 2 of 4Day 7–14
Build & launch
We build, you approve, we launch. Funnel, tracking, creatives, CRM integration.
Step 3 of 4Ongoing
Optimize & report
Weekly check-ins. Monthly written reports. Continuous campaign optimization.
Step 4 of 4
Average time from first call to first qualified lead: 21 days.
Pricing
Honest. Public. No quote games.
Foundation — one-time
from €3,000
Project audit. Funnel architecture. Landing page. Tracking. Creatives. CRM integration.
Engine — monthly
from €2,000/mo
Campaign management. Optimization. Lead qualification. Reporting.
3 months minimum.
Ad spend separate. Typical range: €1,500–8,000/month depending on market.
The 60-day delivery guarantee
If we don’t deliver qualified leads to your CRM within 60 days of launch, your third month is on us. The setup stays — you keep the build either way.
No fine print. No “qualified” loopholes.
See if your project fits →
Book a 30-min auditFAQ
Questions worth answering.
One last thing.
The audit is the easiest way to see if Novalure fits.
Thirty minutes. No pitch. No commitment. I take the call personally.
If we’re a fit, we talk next steps. If not, you leave with insights worth more than your time.